Alyssa M. Kolb
West Virginia Univerity
Public Relations & Advertising
Title: Keurig single cup brewing line
Length: 30 seconds
Air Dates: October 18-Februrary 18
Frame 1: MLS: MIDDLE CLASS HOUSE IN THE SUBURBS.
ALARM CLOCK GOES OFF.
CUT
Frame 2: MCU: MOTHER WALKING INTO THE KITCHEN
MOTHER: Everyone get up it’s time for school!
CU: PLACING HER K-CUP OF HER CHOICE INTO
THE KEURIG.
CUT
Frame 3: MCU: HUSBAND WALKING INTO THE KITCHEN.
GIVES HIS WIFE A KISS ON HER CHEEK.
FATHER: I would love a cup of the breakfast blend, dear. CU: COFFEE BREWING
CUT
Frame 4: MCU: CHILD 1 ENTERS THE KITCHEN WITH HER
BOOK BAG.
CHILD 1: Mom, can I have…
CU: MOTHER PLACES CHILD 1’S FAVORITE
COFFEE FLAVOR ON THE COUNTER
CUT
Frame 5: MCU: CHILD 2 ENTERS THE KITCHEN PRACTICING
HER VIOLIN.
CHILD 2: I need my latte stat!
MOTHER: Here you go! Don’t spill it on your violin
CUT
Frame 6: MLS: CHILD 3 ENTERS THE KITCHEN ON HIS
SKATEBOARD.
CHILD 3: Mom, can I have Donut Shop today instead?
MCU: MOTHER PUTS DONUT SHOP INTO THE
THE KEURIG COFFEE MAKER.
CU: THE COFFEE BREWS INTO THE MUG.
CUT
Frame 7: MLS: THE FAMILY DRINKS THEIR OWN
FAVORITE COFFEE FLAVORS IN THE
KITCHEN.
CUT
Frame 8: ECU: THE KEURIG SINGLE CUP BREWING LINE
AND A VARIETY OF K-CUP FLAVORS.
“GOURMET COFFEE IN YOUR KITCHEN”